About The Google Partner Program & SEO

Looking for a Google Partner in Norwich? Great Yarmouth? or Lowestoft? Want them to help with Search Engine Optimisation?

That SEO company you’re thinking of talking with has the Google Partner logo on their website, so they must be good at Search Engine Optimisation (SEO) right? ABSOLUTELY NOT. What’s worse is that they’re misleading you by showing the static Google Partner logo without the mandatory disclaimer… “SEO services are not verified or endorsed by Google”

Here’s what Google has to say…

After your company joins the free Google Partners program, it can qualify for Google Partner status. Achieving Partner status means that your company has demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be show on your website and marketing materials.

So there you have it. Being a Google Partner is ONLY ever about Google Adwords, and how much they convince you to spend on Google Advertising using their services. Great if you’re looking to spend money on Google Adwords Advertising, but it has nothing to do with SEO. A Google Partner has zero influence on where your website pages rank on Google Search organically.

In fact, a Google Local Guide has more impact on your organic Search Engine Optimisation than a Google Partner, and they do it for FREE! I know this because I am a Local Google Guide.

Here’s where you need to check if the SEO company is misleading you. The same page goes on to say…

You cannot show the Partner or Premier Partner badge on any materials, such as websites, that advertise Search Engine Optimization (SEO) services without a prominent notice saying such SEO services are not verified or endorsed by Google.

Like this…

But wait! They’re not actually allowed to do that either. There are two types of badges for Google Partners. The static image badge shown above MUST ONLY be used on printed marketing material. For their websites, a dynamic badge MUST be used. This allows you to easily verify that they’re a Google Partner.

The static badge must be used in all marketing materials, and cannot be used on your websites.

The dynamic badge must be used on your website.

See original text on Google

How to check if an SEO Agency is misleading you.

  1. They must not be using a static image of the Google Partner logo on their website ANYWHERE, EVER.
  2. They must be using the dynamic badge on their website, that allows you to verify their status as a Google Partner by clicking the 3 dots.
  3. ANY printed material promoting their SEO service that shows the Google Partner logo MUST prominently show the disclaimer “SEO services are not verified or endorsed by Google”.

If you feel you have been mislead by a Google Partner in relation to SEO (Search Engine Optimisation), there is a simple complaint procedure at https://support.google.com/adwords/contact/thirdparty_complaint

So now you know.

I’m not a Google Partner. I do not spend a penny on Google Adwords Advertising. Not a penny for me and not a penny for my SEO clients. I can put you in touch with clever people that are member of the Google Partner program, but if it’s SEO you’re after… We should chat.