Your website may look pleasing to eye. Your designer may have made the design responsive so it looks stunning on mobile devices, but what does Twitter really think of your site?
When a visitor (or you) shares your site on Twitter, it doesn’t care that it looks pretty. Twitter looks behind the scenes at the code in the page.
Specifically, it’s looking for meta data. Your website designer can give each page on your website the necessary meta tags (collectively known as twitter card) . It is time consuming if you have many pages, but the results are well worth it.
The key benefit is the ability to hard-code a specific image, headline and core message, while still allowing the twitter user that’s sharing the page to add their own tweet comment.
A Good Example
I’ll use one of my pages to demonstrate: https://foxtucker.com/website-design-great-yarmouth/
The Shared Information:
Here’s what Twitter users see whenever you or I share the page. It shows a large banner image with a call to action, a page headline and a description.
This was achieved by adding specific meta data for the image, the headline and the description.
So now it’s time for you to find out what Twitter really thinks of your site.
- Login to your Twitter account.
- Go to https://cards-dev.twitter.com/validator
- Enter the URL of the page you want to check. Hit enter.
You’ll see the information that Twitter will use whenever that page is shared by you or another Twitter user. It will shows you a visual of how it will look.
So now you know what twitter really thinks of your site. You can do this for each page on your site. Just as I’ve done for this article. Try it. Share it on twitter.
Here’s the Twitter Card Validator in action: