Your website designer will have spent time making your website look pleasing to eye. They may have nailed the responsive design so it looks great on mobile devices, but what does Facebook really think of your site?
When you or a visitor shares your site on Facebook, it simply doesn’t care that the front end looks pretty. It looks behind the scenes at the page code.
This is known as meta data. Your website designer can specify the meta data facebook requires for each page on your website. It’s time consuming, but the results can be incredible.
A Good Example
I’ll use one of my own pages to demonstrate this: https://foxtucker.com/website-design-great-yarmouth/
The Shared Information:
Here’s what Facebook users see whenever you or I share the page. It shows a large banner image with a call to action, a page/service headline and a page/service description.
This was achieved by adding specific meta data for the image, the headline and the description.
So now it’s time for you to find out what Facebook really thinks of your site.
- Go to https://developers.facebook.com/tools/debug/
- Enter the url of the page you want to check. Hit enter.
- Now press the button “Fetch New Scrape Information”. This forces it to check your page right now.
You’ll now see the information that Facebook uses whenever that page is shared by you or another user. In addition to showing you the information it uses for each meta tag, at the bottom it will show you a handy visual representation of how it will look.
So now you know what Facebook really thinks of your site. You can do this for each page on your site. Just as I’ve done for this article. Try it. share it on facebook 🙂